A review of research on the identification of factors influencing the social response to technological risks

Many countries are experiencing a period in which traditional values are being questioned; plans for technological development are being met by a variety of individual and group demands for a closer examination of the associated benefits and risks and a consideration of social values and concerns in the regulatory process. This has created conditions of conflict with some groups sponsoring proposals intended to fulfill perceived social needs while other groups, with different perceptions of society's needs, work actively in opposition. Only in recent years, as the rate of technological innovation has increased, has significant attention been given to the rapid rate of social and cultural change and the associated risks which have emerged. The degree to which an individual responds to these changes is related to his perception of their importance in his life; likewise, the repsonse to risk situations, on the individual and societal level, is based upon how the risks are perceived. The social response to the introduction of nuclear power provides an interesting case in point: here several studies have indicated that nuclear power plants might be considered ''safe''; however, nuclear power is nevertheless being opposed in many countries by those who perceive it as an unacceptable source of risk. This paper reviews research oriented toward understanding the response to technological risks through identification of the specific technical, social and psychological factors which influence their perception. Several such factors have been identified which relate to the risk object, the individual at risk, and the risk situation in which the individual encounters this object. Nuclear power was found to be characterised by more of the factors tending to increase risk perception than was any other technology. It is hypothesized that, in part due to its high ''risk visibility'' and an unconscious psychological coupling with the death imagery of nuclear weapons, nuclear energy may be serving as a symbol in what is really a larger discussion about the appropriateness of further technological development, the complexities and uncertainties of modern life, and a lack of confidence in social institutions