Supporting the inevitable, not pushing the impractical

Engaging household customers in a greener and more energy efficient future is one which will be driven more by innovation in technologies and new business models than by the efforts or restrictions of the energy industry. Where there is a compelling benefit from an offering, it will be adopted by consumers. But the energy industry needs to support the technology and models in their early stages, without excessively supporting fruitless developments. We need facilitating regulations and outstanding customer education and awareness, and we need to enable and assist customers in their journey. All of this will require investment but in the long term the customer, society and the environment will benefit. (author).