The effective communication methodology and influence of merit information on nuclear power

It was found by the survey the author carried out in 2005 that there is a possibility that even the person who opposes nuclear power generation may change his or her opinion after understanding the advantage of nuclear power. Then, how should merit information be transmitted? Is there a possibility that people feel repulsion after receiving merit information? What is the influence of providing merit information of nuclear power? Those kinds of questions were investigated in 2006. As a result, it was found that the use of magazine and NPO/NGO is effective. The utilization of all-night television broadcasting, iPod, energy environmental education in schools and science cafe have an effect too, especially for young generation. It was also found that 20% or less of the people feel repulsion for providing merit information of nuclear power. Concerning people's attitude towards nuclear power utilization, it was found that the number of those who support nuclear power generation tended to increase significantly by providing information depicting merits or benefits of nuclear power, however, it did not increase by explaining electric power companies' effort to promote nuclear power. Further more, concerning to the image of a nuclear power station site, it became clear that merit information of nuclear power provided positive effect for some items in explaining nuclear power generation. (author)