Naturalness of Electroweak Symmetry Breaking while Waiting for the LHC

After revisiting the hierarchy problem of the Standard Model and its implications for the scale of New Physics, I consider the finetuning problem of electroweak symmetry breaking in several scenarios beyond the Standard Model: SUSY, Little Higgs and ''improved naturalness'' models. The main conclusions are that: New Physics should appear on the reach of the LHC; some SUSY models can solve the hierarchy problem with acceptable residual tuning; Little Higgs models generically suffer from large tunings, many times hidden; and, finally, that ''improved naturalness'' models do not generically improve the naturalness of the SM