Public relations and the Chernobyl accident

In 1991-1993, a large-scale measuring programme was carried out in Germany to assess the radiation burden of the population in regions polluted due to the Chernobyl accident. The primary goal was to objectively inform the population about their actual radiation exposure, to reduce unjustified fears, and to enable countermeasures to be taken where appropriate. A comprehensive overview of the radiation situation was thus also obtained in the regions examined. Channels were sought and found in order to communicate with the more than 250 000 individuals involved in the programme as well as with scientific institutions and the public. Direct communication of the results to the persons examined by means of a certificate including a short explanation proved to be essential to create an atmosphere of trust. (P.A.)