Alerting the apathetic and reassuring the alarmed: communicating about radon risk in three communities. Final report

Public reaction to the risk from radon varied widely in three communities chosen for qualitative analysis. In Boyertown, PA, some residents were very alarmed, but most were apathetic toward this newly identified environmental risk. In Clinton, NJ, residents were concerned and worked with the mayor and the state to determine whether they were at risk and to disseminate information about mitigation of high indoor radon levels. Residents in Vernon, New Jersey were very alarmed and actively opposed the state's decision to site low-level radium wastes there. The qualitative study examines why reactions differed among the three communities, and extracts lessons for communicating about the risk from radon. These lessons should apply to communicating about other environmental hazards to individuals and communities