Results of comparative evaluations concerning the psychic process of perceiving and assessing risk-objects by the general public

The perception of risk has become a mayor research field, after scientists and politicians recognized that scientific risk studies like the Rasmussen-Report on nuclear energy had no large impact on the public acceptance. With our surveys we aimed to combine two methodological approaches (object perception and attitude theory) and to develop a technique in which the psychic process of perceiving and assessing risk-objects by the general public was followed up and analyzed. Psychological experiments in the field of isolating relevant factors of qualitative risk properties as well as demographic surveys for the measurement of the belief structure were carried out. Our results indicate that in objection to the common conception by natural scientists people in general have a good estimative ability to judge the expected value of different risks. But beyond this estimation of fatalities people also use other criteria (like personal control) to order different objects in respect to their riskiness. The perceived risk is but one factor influencing attitude. A simplified model of the acceptance-building process is carried out showing that acceptance-building is not a purely individual process. Individuals are linked together by their social environment so that every individual decision is influenced by the decision of other people