Selecting corporate political tactics: The Montreal Protocol on substances that deplete the ozone layer

This study examines factors influencing the choice of one set of tactics over others. The case of ozone depletion is used as the research context, and the data are drawn from US companies having a stake in this issue. A model is developed which suggests that a firm's choice of political tactics (dependent variable) is dependent on the targets of political activity and the nature of the issue of concern (independent variables), and a variety of organizational and industry factors (moderating variables). The paradigm of agency is used to systematically assess the relative importance of these factors. To test the relevance of the model, an empirical study was done. The case of the Montreal protocol on Substances That Deplete the Ozone Layer was chosen as a setting; and 551 firms directly affected by policy intended to protect the ozone layer were surveyed. There were 151 usable responses. Generally, the findings were consistent with the model