Advertising the atom: federal promotion of nuclear power, 1953-1984

The public relations strategies of the Atomic Energy Commission (AEC) and the nuclear power industry reveal both public and official perceptions of nuclear power and the social uses of technology in general during the first 15 years after passage of the Atomic Energy Act of 1954. The relation between nuclear promotion and regulation also helps explain the environmental crisis of the 1969-1984 years. Project Plowshare coincides roughly with the early promotional years, and provides a case study of the relation of regulatory standards to promotion in AEC policymaking. The author examines the environmentalists challenge to nuclear power that emerged in 1969 alongside government and industry response. He concludes with an assessment of the present state of federal nuclear power policy and of the nuclear power industry