2nd European Conference on Green Power Marketing 2002
Description
This report summarises the information presented at the European Conference on Green Power Marketing held in 2002 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. International perspectives and trends are discussed and strategies and management issues are examined. Product and price policies are discussed, as are instruments for the communication of 'Green Power' issues. Also, issues concerning customer needs, renewable energy sources, climate change and sustainability are dealt with and the situation in Australia is looked at
Additional details
Identifiers
Publishing Information
- Publisher
- Green Power Marketing GmbH
- Imprint Place
- Zuerich (Switzerland)
- Imprint Pagination
- 225 p.
Conference
- Title
- Bring Green Power to market success
- Original Conference Title
- Fuehren Sie Green Power zum Markterfolg
- Dates
- 5 Sep 2002
- Place
- St. Moritz (Switzerland)
INIS
- Country of Publication
- Switzerland
- Country of Input or Organization
- Switzerland
- INIS RN
- 36059040
- Subject category
- S09: BIOMASS FUELS;
- Resource subtype / Literary indicator
- Conference, Numerical Data
- Descriptors DEI
- AUSTRALIA; BUSINESS; ECOLOGY; ELECTRIC POWER; ELECTRIC POWER INDUSTRY; ENERGY POLICY; ENVIRONMENTAL IMPACTS; EUROPE; EVALUATED DATA; EXPORTS; FORECASTING; MARKETING; POLITICAL ASPECTS; PRICES; PUBLIC INFORMATION; PUBLIC RELATIONS; PUBLIC UTILITIES; RESOURCE ASSESSMENT; SALES; SWITZERLAND
- Descriptors DEC
- AUSTRALASIA; BUSINESS; DATA; DEVELOPED COUNTRIES; EUROPE; GOVERNMENT POLICIES; INDUSTRY; INFORMATION; INSTITUTIONAL FACTORS; NUMERICAL DATA; POWER; TRADE; WESTERN EUROPE
Optional Information
- Funding organization
- Green Power Marketing GmbH, Zuerich (Switzerland); International Energy Agency (IEA), Paris (France); Union of the Electricity Industry (Eurelectric), Brussels (Belgium); Verband Schweizerischer Elektrizitaetsunternehmen (VSE), Aarau (Switzerland); Kur- und Verkehrsverein St Moritz, St Moritz (Switzerland); Naturmade, Verein fuer umweltgerechte Elektrizitaet (VUE), Zuerich (Switzerland)