Published September 1999 | Version v1
Journal article Metadata-only

An experimental study on the effect of TV commercials on the attitudes towards nuclear power generation

Creators

  • 1. Institute of Nuclear Safety System Inc., Seika, Kyoto (Japan)

Description

The present study is about the effect TV commercials have on the subjects' attitudes towards nuclear power generation. A number of 191 female students participated in the experiment. It was hypothesized that TV commercials would have a positive effect on the viewer's attitude towards nuclear power generation. The main results of the study supported this hypothesis, demonstrating that TV commercials constitute an effective means for changing people's perception of nuclear power generation. (author)

Additional details

Publishing Information

Journal Title
INSS Journal
Journal Issue
no.6
Journal Page Range
p. 90-102
ISSN
1340-4482

INIS

Country of Publication
Japan
Country of Input or Organization
Japan
INIS RN
31009131
Subject category
S29: ENERGY PLANNING, POLICY AND ECONOMY;
Descriptors DEI
ADULTS; ADVERTISING; ATTITUDES; EFFICIENCY; JAPAN; MULTIVARIATE ANALYSIS; NUCLEAR POWER; POWER GENERATION; PUBLIC OPINION; PUBLIC RELATIONS; TELEVISION; WOMEN
Descriptors DEC
AGE GROUPS; ANIMALS; ASIA; DEVELOPED COUNTRIES; FEMALES; MAMMALS; MAN; MATHEMATICS; POWER; PRIMATES; STATISTICS; VERTEBRATES