Attitude change toward food irradiation among conventional and alternative consumers

A US survey assessed the extent of attitude change toward food irradiation when consumers were given the opportunity to read about and discuss food irradiation. Consumers showed a higher level of concern for preservatives and chemical sprays than for the use of food irradiation for ensuring food safety. The study further revealed that consumer attitudes toward food irradiation can be positively influenced by an educational effort, and that this influence is most effective when the consumer can interact with someone knowledgeable about food irradiation. Willingness to buy irradiated foods was based on the safety of the process rather than on the advantages of any specific food product