Quark-antiquark potential in the analytic approach to QCD

The quark-antiquark potential is constructed by making use of a new analytic running coupling in QCD. This running coupling arises under analytization of the renormalization group equation. The rising behaviour of the quark-antiquark potential at large distances, which provides the quark confinement, is shown explicitly. At small distances the standard behaviour of this potential originated in the QCD asymptotic freedom is revealed. The higher loop corrections and the scheme dependence of the approach are briefly discussed