Social attitudes and radioactive waste management

There is widespread public concern over nuclear power and radioactive waste. Although the opposition is probably still in the minority, the proportion is sufficient to put the future of the nuclear industry in jeopardy in those countries where there is a choice. It is suggested that, if risk perceptions are to be changed, the whole attitude towards this hazardous technology must be carefully dissected and analyzed. Scientifically designed methods of attitude change can then be implemented. In particular, the social and cultural context that sustains the attitude has to be addressed through its constituent beliefs about employment prospects, safety, economic and political benefits etc. Factual knowledge, on the other hand, is largely irrelevant to attitude orientation. If anything, the antis have substantially more factual knowledge than the pros. The emotional component of the attitude is a crude, fast acting system that often controls the cognitive input and its organization. If attitude change is to succeed, a massive communication/education campaign is required over several years. But it would need to be based on the most relevant messages, originating from highly credible sources, purveyed through the most appropriate media and targeted to the moderate pros and antis and to the uncommitted