A strategy for improving public confidence of nuclear energy based on the segmentation of stake holders -Focused on Univ. Students, the Opinion Leader in the Next Generation-

Korea Nuclear Energy Promotion Agency(hereafter, referred as KONEPA) is a public institution established in March, 1992 to improve correct understanding of nuclear energy through development and dissemination of objective, scientific knowledge on the peaceful use of nuclear energy. KONEPA divided the targeted group into four large groups? opinion leaders, civil-social group, LOCA governments, general public/next-generation students/teachers? according to the knowledge levels of nuclear power and involvements in nuclear power plants, and implemented 'customized strategy' suited to the own characteristic of each group. Of these four groups, the next generation, focused on the 'Univ. students' will be discussed with their activities and future plans in this paper