Analysis on the Impact of haze on Beijing Residents' Traveling Intention and Decision-Making

Since the 21st century, there has been a wide range of air pollution problems in China. Due to the combined effects of many factors, the air pollution problem in Beijing is the most prominent. Coupled with the special status of the Chinese capital, the haze problem in Beijing has become the focus of attention of all walks of life. In recent years, in order to reduce the hazards of haze, tourism products and tourism routes with the theme of avoiding haze become quickly popular between Beijing residents. Behind the hot sales of haze-avoiding products, how does the haze affect the travel wishes and decisions of Beijing residents? This is a major issue concerning the development of the tourism industry in severely hazy areas and is also an academic issue worthy of in-depth study. Therefore, this article takes a sample survey of Beijing residents as an example to analyse the specific impact of haze on residents' willingness to travel and decision-making from the perspective of residents in Beijing in order to promote the reduction of the impact of haze on people's travel and the development of the tourism industry. (paper)