Changing the conversation: how ANS is telling a different story about nuclear science and technology

'Full text': As nuclear scientists and engineers, our focus and expertise is in science and technology that yields benefits for society. Yet, we are also often in the position of explaining what can be very complex and technical issues to individuals who are not technical, and who perhaps are guided by misinformation about nuclear science and technology. Being effective communicators, and having an effective communications program at organizations like ANS,is critical if we are to maintain support for nuclear energy. Nuclear plants have shut down in the United States over the past year largely due to economic circumstances. The low price of natural gas and other factors make it extremely challenging for some nuclear plants to be competitive right now. Although this situation will eventually change, clear communications is critical.Fostering a good understanding of nuclear science and technology is needed now more than ever to help people gain an appreciation for the benefits that nuclear energy offers. Last year, ANS created a strategic communications plan. This communications plan called for improvements in all of our communication and outreach efforts. We have many work groups actively working on those improvements, which will be highlighted during the session. We also publicly launched the Center for Nuclear Science and Technology Information, a special communications initiative of ANS. The Center allows ANS to better leverage resources while building awareness about nuclear science and technology among a variety of audiences. Through the Center, ANS seeks to improve public understanding of nuclear science and technology, inform policy makers and their staff about nuclear fundamentals,engage journalists in telling a truthful story based on science, and inspire young people to explore nuclear science and technology. The Center allows ANS to produce improved public education tools that nuclear professionals and advocates can use when doing outreach. The Center's website serves as a central repository for the best science-based information on nuclear science and technology. Some of its features will also be highlighted during this session. (author)