Public understanding - can we make an atom of difference

The author exposes the British Nuclear Fuel Ltd. (BNFL)'s progress in improving the level of public understanding about the company's activities. It is shown that BNFL is at the forefront of seeking to improve the credibility and acceptability of nuclear power within the United Kingdom. Its position was born out of necessity, because of Sellafield. In response to the distorted public perception and the bad publicity surrounding the nuclear industry, BNFL organized a concerted information and education program, supported by a strong management commitment, to demystify Sellafield and redress the balance of public opinion. The aim was to enable the general public to make an intelligent cost-benefit analysis of the nuclear industry