Builder experience with low-cost high-value passive solar

This article reports on passive solar tract home construction in the Reno, Nevada, area, that has enhanced the builder's market, made buying a home more affordable for the entry-level customer and made living in that home more attractive, displaced energy at $1.50/MMBtu, and attracted the local utility into seriously considering offering cash incentives for the construction and sale of those homes as a very cost-effective gas demand side management program. The builder's solar models, costs and marketing experience are described, and the utility's economic analysis is presented