Improving the literacy of convergence media and deepening public communication

The rapid development of convergence media has led to profound changes in public opinion ecology, media pattern and communication mode, which thus led to some new changes in the subject, object and effect of public communication in nuclear energy. Public participation, popular science publicity, information disclosure and public opinion response are also facing a new public opinion environment. The public communication on nuclear energy should actively adapt to the new development situation of the convergence media, constantly improve the media literacy of practitioners, build a professional and reasonable structure, and efficient all-media public communication team, make good use of convergence media channels and technologies, broaden the channels and depth of public communication, and promote the mutual benefit of nuclear energy facilities. The harmonious coexistence and common development of parties concerned provide strong guarantee. (author)