Communicating via Internet and Intranet

Full text: Not so long ago, the simple existence of a company's web site could be seen as a way on its own to promote an image of modernism and openness. Today, the use of internet has become so commonplace and the number of sites related to any given industry so huge that companies must build a specific internet communication strategy should they want to ensure a minimum of efficiency to their 'cyber communication'. This is especially true for the nuclear industry: in its case, the challenge is to provide relevant and dated up information to a broad and demanding audience when at the same time responding to attacks from opponents who master 'cyber-activism' with a great deal of skill. Starting from this background, the proposed contribution will address the following topics: - Maintaining visibility among some 1,000 web sites registered under the name 'nuclear'; - Communicating in real time through internet (and intranet internally); Ensuring synergy between internet and other communication tools. (author)