Strategy for quality construction through personalised housings

All definitions of quality, belonging or not to the construction sector, are connected somehow to customer satisfaction as the most important thing to consider in the process of obtaining quality [1]. Therefore, and focusing the interest on it, offering a product that has been personalized for the customer seems to be the best option to achieve it. As García Meseguer indicated in his Decalogue, [2] one of the peculiarities that the construction sector has is that it produces non-mass produced and unique products to which work on the assembly line cannot be applied. Contrarily, its main characteristic is centralised production, with different phases where the responsibilities of the different participants in the process turn out to be vague and ill-defined. Bearing in mind these premises, two promotions of several attached single-family housings have been proposed in Moralzarzal and Valdemoro (Madrid) (Figure 1-2), the distinctive feature of which is the personalisation of each housing by the final user. This can be done through living projects that are modified to meet each customer needs, but with a resulting delay in this phase of the process. Consequently, there is a time reduction in the construction process to compensate for the project phase bearing in mind the strategy of "constructing well from the beginning" [3], in order to deliver the housing to the buyer in 10 and 6 months respectively from the beginning of work. This way, these housing developments begin with very precise projects, semiindustrialized construction with the choice of systems that guarantee quality, a correct work planning and a very exhaustive quality control. Its success lies in decreasing contradictions, minimising faults and final errors, completing work in the agreed time and satisfying the final customer.