Marketing advisors and their role for junior gas producers

The role of marketing advisors in the new deregulated natural gas industry was discussed. These producer-oriented marketing consultants are specialists in providing affordable marketing services to junior gas producers on an 'as-needed' basis. The most important service provided by marketing advisors is helping the client identify management problems, analyze such problems and recommend solutions. Accordingly, the marketing advisor should be independent and objective, with no conflict of interests. He/she should be prepared to invest a lot of time and effort in providing the junior producer with a customized diagnosis of its marketing problems. 5 refs., 3 figs