Nuclear energy communications in France: gaining public confidence

Nuclear power plants today are an accepted part of the French landscape; a total of 54 units have been constructed on some 20 different sites. They have been relatively well accepted by the general public and, in particular, by those people living in the vicinity of plants. This favourable situation, however, did not come about automatically - it required a great deal of effort in terms of public information, starting during the 1970s. This effort must be maintained, especially since public confidence in nuclear energy was severely shaken by the Chernobyl accident. Our success in pursuing France's planned construction programme depends on our ability to build on this confidence. Indeed, since 1987, we have had to rethink our communications strategy. However, Electricite de France (EDF) is not alone in this; public authorities, the SCSIN (an Industry Department equivalent to the NRC), CEA (French atomic energy commission), in its capacity as a research organisation, together with plant constructor Framatome and nuclear fuel company Cogema, all have a role to play in this communications drive. The key to our communications campaign lies in listening to public opinion. Opinion polls and qualitative surveys allow us to judge public awareness and pinpoint expectations and concerns. This article summarises the main surveys we have carried out. (3 figures) (Author)