Developing the desire for change

This article leads the reader through the process of developing human potential by examining the assumption that development and change are synonymous concepts, and that many basic assumptions held regarding human reaction to change are false. If trainees proceed down the path filled with false premises, their task of improving performance is made more difficult. After resolution of basic truths concerning the nature of change, the article examines the process of creating a desire within individuals that will lead beyond motivation to activation. The article attempts to identify and discuss factors that are important to creating within individuals the desire to improve their performance