Innovative methods for informing the public - a case study

The singularly most vexing challenge the United States nuclear industry faces is developing a successful way to communicate with the public on nuclear energy. One nuclear operations company in the United Kingdom has successfully designed and implemented a unique and innovative nuclear energy public information program. The success of this program can be quantitatively established. This program can also be successfully utilized in the United States and therefore has direct relevance to solving the challenge of better public education and communications