The Fernald Envoy Program: How face-to-face public involvement is working

In March 1994, the Fernald Environmental Management Project (FEMP), initiated the Fernald Envoy Program as a tool for strengthening public involvement in the restoration of the Fernald site, a former US Department of Energy uranium processing facility which ceased operation in 1989 and became an environmental restoration site. Based on the concept that opinion leaders play a key role in the flow of information, the Envoy Program was developed to link Fernald with opinion leaders in community groups. In February and March 1995, the University of Cincinnati Center for Environmental Communication Studies, under contract with the Fernald Environmental Restoration Management Corporation, conducted an evaluation to determine how the Envoy Program was functioning in relation to the original Envoy Plan. A quasi-experimental design was applied using telephone surveys of opinion leaders in groups with envoy representation and in groups without representation. Findings validated the effectiveness of the program and also identified areas for program improvement