The role of the media in risk communication

This paper analyses the origins of risk communication; why the role of the media is difficult to study; the relationship between media coverage and public opinion; the relationship between media coverage and 'reality'; some dilemmas for journalists; the politics of risk communication. More research needs to be done on this issue. Because of the complexities advances will depend partly on cooperation among risk analysts, communications experts, political theorists and philosophers; in any case, progress is likely to be slow and the research costly. The paper demonstrates: It matters greatly that journalists and the rest of us understand the context and the consequences of press coverage of risk issues. (orig./HSCH)