How to add value to a generic product on the natural gas market

The subject of the deregulated gas market continues to stir the blood. It's the 'leitmotif' of lecturers, discussions and professional journals. And of the Circle Day for members of the Royal Dutch Gas Association (KVGN). A representative of a supermarket chain discussed with the participants of the meeting the possibility of selling gas at the supermarket. The Head of Corporate marketing of British Gas warned the Dutch gas distributors against switching customer. The general manager of EnTrade strongly advocated a really deregulated gas market. During the morning session featuring 'Millennium and marketing' a marketing consultant already pointed at the new attitude that is necessary in the free market: 'Use the turn of the millennium to practice cuddling your customers. Take away your customer's fears that they will be without heating on 1 January 2000'