Images and symbols of nuclear energy and environment in Argentine public opinion: the need of a new strategy

The need to create in the Argentine public opinion new positives symbols and images on nuclear energy and on the benefits of its peaceful applications, is al present so important as the development of new technical tools to improve the nuclear industry. These positives symbols and imagines on nuclear energy must be created in the framework of a joint strategy of all the country's nuclear institutions as well as other public organizations, in view of the new nuclear plan recently announced. This joint strategy will permit to create not only the new positives symbols and images in the public opinion, but also to obtain the support of the mass media and new spaces for negotiation in the national, provincial and municipal levels. (author)