Nuclear Internet: Back to a future (at nucleaire.edf.fr)

The world is changing. Environment and Health are key issues, especially in western countries. People start to worry about the impact of the products they use or eat and about their legacy to their children, on a worldwide scale : 'We do not inherit the earth from our parents; we borrow it from our children' is one of the current new motto for the citizens of Earth. In such a context, nuclear energy is less accepted than before. The recent debate over the ozone layer, global warming and climate change, GMOs, mad-cow disease and most recently uranium-based ammunitions, cannot but reinforce the deep mistrust felt by large components of the society. Opponents to nuclear energy have found a new audience, and some political decisions take this evolution into account. This mistrust is reinforced by the absence of a direct link between EDF and the general public. However: a new attitude is emerging, which might be an opportunity for us. Citizens demand the right to know, the right to shape their own point of view, using first-hand information. Internet is an obvious answer to this need for more personal, human contact. This presentation discusses how do you establish a link with people browsing the net, so they can shape their own opinion about nuclear energy? A climate of trust is key, based on the following ingredients: Transparency; Responsibility and trustworthiness; Openness and Empathy; Innovation; Interactivity. An overview on 8 months activity is displayed. The EDF web site has improved since its launch and is still improving today. It is not considered a finished product