Association and influence of demographic components in purchase decision of products of renewable energy

Prior to mid-19^th century, nearly all energy used was renewable. One of the oldest use of renewable energy is in the form of traditional biomass to fuel fires. Traces of renewable energy is found in its own history, way back in 1860's and 1870's, there was a fear that civilization would run out of fossil fuels which gave rise to an alternative and better source. However, the entry of renewable energy in north eastern part of India is still at its nascent stage. More and more research is based on the technical viability of its existence, which is indeed a primary need for expansion of renewable energy. But the fact remains, related to research based on marketing of various products of renewable energy has a huge gap, which acts as a bottleneck for these products' wide entry in domestic market. Hence, this research paper focuses on the findings of factors which may relate to adoption of renewable energy by people of Sikkim and Darjeeling. The paper helps to identify demographics factors and its relation with other identified factors which may help manufacturers and marketeers in introducing products of renewable energy. (paper)