Developing a public information programme in France

In today's world, companies must initiate their own communications programmes or else they will be overtaken by others under circumstances and at times that are both generally unfavourable and not of their choosing. The development of a corporate communications programme is good for a company's commercial activities, for its management, and for its integration into its operating environment, as well as for its internal harmony. This is true for any company, regardless of its business sector. However, for companies in the nuclear field, such as the Cogema Group, do special considerations need to be taken into account? What is the communications track record of this industry? Should the overall communications strategy of a company be challenged based on this record? The questions are addressed in this paper. (author)