[en] Most organizations have an existing policy for interactions with the media. This policy often requires that interactions be with or through a professional group of public information officers or the Office of Public Affairs. This policy tends to give individual members of an organization the belief that they are not responsible or in some instances, even allowed to interact with the media. To achieve good media relationships and/or coverage, individual interactions are necessary and required. The guidelines for media interactions provided in the Federal Emergency Management Agency (FEMA) sponsored Radiological Emergency Response course are relatively straightforward and simple to adopt