[en] Saturation spectroscopy, velocity-selective atomic orientation, and velocity-selective alignment have been applied to a high-resolution investigation of the 3s5 S2--3p5 P1,2,3 transitions at 777 nm of atomic oxygen. Pure Lorentzian lineshapes were obtained, which allowed an accurate measurement of the radiative linewidth. Using an isotopically enriched sample, isotope shifts and hyperfine structure were resolved and measured