[en] In 1987, 70% of the electrical power generated in France was of nuclear origin. This large nuclear investment necessitates a vigorous public relations policy on the part of Electricity de France. In the wake of Chernobyl, just 51% of the population was in favour of nuclear energy in May 1987. The public relations program targets local politicians, doctors and teachers. Information centres and tours are important. Attempts are made to anticipate opposition. Information on accidents and incidents is promptly forthcoming on a 24 hour basis. Openness and honesty are the watchwords