[en] This chapter concentrates on managerial application of power forward curves, and examines the determinants of electricity prices such as transmission constraints, its inability to be stored in a conventional way, its seasonality and weather dependence, the generation stack, and the swing risk. The electricity forward curve, classical arbitrage, constructing a forward curve, volatilities, and electricity forward curve models such as the jump-diffusion model, the mean-reverting heteroscedastic volatility model, and an econometric model of forward prices are examined. A managerial perspective of the applications of the forward curve is presented covering plant valuation, capital budgeting, performance measurement, product pricing and structuring, asset optimisation, valuation of transmission options, and risk management