[en] Despite its smallness Estonia has a good chance to enjoy a success in the international peat market, due to the favourable geographical location and well developed peat industry. There are numerous harbours, low wages and salaries, and a good educational background in Estonia. Moreover, Estonian economy is aiming at a competitive market economy. Peat exports represent a great opportunity to improve the balance of payments, create jobs, support the State through the taxes paid, meet the needs of foreign customers, earn a profit for Estonian peat companies and better Estonian standard of living. When preparing this paper, marketing textbooks and professional articles of interest were used. The working experience of one of Estonian peat companies and acquired practical knowledge have also been of help throughout the thesis. In general, it may be expected that Estonian peat exports will increase in the next few years. The Netherlands and Germany will remain the main target countries, also France, Belgium and the United Kingdom are important. The exports to Italy will, for sure, increase, to the Middle-East these will be quite likely. The Far East is also a potential market, especially Korea and Japan. Peat marketing is based on the following premises: the demand for peat is a derived demand, being dependent on that for the end-products. The number of customers is small and their decisions are rational. Estonian peat producers also have to face the fact that the production needs to be marketed mostly abroad. While considering the product strategy, the conclusion was that with peat the least cost strategy is easily applicable. Possibilities for differentiation are almost next to nothing (except in case of packaging or transportation services). Possibilities will widen when the production of potting soils is launched. Most Estonian peat firms sell peat and products thereof through foreign wholesalers, some of them render also transportation services and this is well received by customers. Offering CIF and CFR prices would increase the number of customers and target countries. (author)