[en] The causes of the low rate of the chemical interaction of the vaporous titanium tetrachloride with the liquid magnesium pure surface are clarified. The role of the reactions of the titanium chlorides reduction by the magnesium in the gaseous phase and in the magnesium liquid chloride film is considered. The causes of the titanium formation in form of the sponge and its deposition on the reactor walls by application of the industrial way of the titanium production are established. The conditions for accomplishing the continuous metal titanium production in the powder-like state are determined