[en] Radioactive materials are widely used in everyday life, but the transport of such materials receives more public attention than the transport of other classes of hazardous materials. To improve this situation, the nuclear transport industry and other stakeholders in the safe, efficient and reliable transport of radioactive materials need to develop and maintain the way they effectively communicate messages to the public. Industry and regulators can communicate a clear picture of the issues involved in transporting radioactive materials using the wide range of resources that are available including: technical and communications staff, audio-visual aids, Internet sites, print material, facility tours, and publications geared specifically to communicating with the public. It is necessary for industry and competent authorities to train technical staff in effective communications with the public, train communications professionals about the technical issues involved so that they can better present the issues, make effective use of all means of communicating messages (videos, web sites, written material and facility tours); ensure that all published documents are written in straight-forward language easy for the public to understand, and ensure that the explanation of risks includes comparisons with other activities to help the public visualise the situation. (author)