[en] The task of this presentation is to review the advertising program of the U.S. Council for Energy Awareness -- its history, the rationale behind it and the results. Reaching the American public requires a broad-based program using a variety of communication tools and techniques. A program cannot rely solely on advertising to carry its messages. USCEA therefore also has programs in several other key areas, including media activities, public relations, publications and public attitude research. USCEA arranges media tours in major city markets, using both third-party experts and industry executives who brief the editorial boards of major newspapers, hold radio and TV interviews, and participate in press conferences. Such exposure multiplies the impact of our message many times over. In the publications area, USCEA produces a wire service called INFOWIRE and two popular publications -- a monthly newsletter called INFO and a bimonthly magazine called Nuclear Industry. USCEA also produces a variety of other publications on important industry issues. And finally, in addition to staging the annual Nuclear Energy Forum in Washington, USCEA sustains an active conference and workshop program addressing a variety of industry interests, including public information, licensing, the fuel cycle and so forth