[en] In the study of Planck-scale ('quantum-gravity-induced') violations of Lorentz symmetry, an important role was played by the deformed-electrodynamics model introduced by Myers and Pospelov. Its reliance on conventional effective quantum field theory, and its description of symmetry-violation effects simply in terms of a four-vector with a nonzero component only in the time direction, rendered it an ideal target for experimentalists and a natural concept-testing ground for many theorists. At this point however the experimental limits on the single Myers-Pospelov parameter, after improving steadily over these past few years, are 'super-Planckian'; i.e. they take the model out of actual interest from a conventional quantum-gravity perspective. In light of this we here argue that it may be appropriate to move on to the next level of complexity, still with vectorial symmetry violation but adopting a generic four-vector. We also offer a preliminary characterization of the phenomenology of this more general framework, sufficient to expose a rather significant increase in complexity with respect to the original Myers-Pospelov setup. Most of these novel features are linked to the presence of spatial anisotropy, which is particularly pronounced when the symmetry-breaking vector is spacelike, and they are such that they reduce the bound-setting power of certain types of observations in astrophysics.