[en] The paper presents the complex proposal for the implementation of the demand side management in the Polish energy sector. The issue of demand side management is well known in the world, European and domestic dimensions. The experience of western countries shows that at least to some extent, the demand side management strategy is already implemented there. However, Polish experience is far too insufficient. Demand side management consists in efficient management of energy demand as well as adoption of this demand i.e. changing the load. The decrease of energy consumption in the moment of its peak demand leads to the balance between the demand and supply in the system, which influences the market price of energy. If certain mechanisms are implemented that will cause that final receivers will be willing to adjust their demand for energy, we will create the Demand Response, which is an efficient tool in the demand side management strategy. It is assumed that electronic meters will bring a real quality change. The undertakings based on initiatives of the Polish Energy Regulatory Office that promote the concept of implementation of electronic metering in the Polish energy sector prove that Poland is determined to improve its energy efficiency. The report describes the concept of the electronic meters that enables the realisation of the demand side management strategy as well as other complementary solutions that make the strategy even more efficient. In this field, it is planned to establish a dedicated loyalty programmes for energy receivers. The concept includes also the combination of the model solutions with the campaign 'energy efficiency' organised by the Ministry of Economy, which aims at fulfilling the requirements of the directive 2006/32/EC on energy end-use efficiency and energy services. As complementary solution in this new vision to add the system of recycling of waste heat home appliance devices. (Author)